BBA Program
Discover your path with PGI's diverse undergraduate programs in business management and computer sciences. Thrive in today's dynamic world.
Bachelor of Business Administration (BBA)
“AI-Driven Leaders for the Future of Business”
1. Program Overview
The BBA program at PGI is an innovative undergraduate degree that combines traditional business education with Artificial Intelligence (AI).
Students acquire core knowledge in management, marketing, finance, trade, and economics while learning to apply AI-driven data analysis and digital strategies in real-world business scenarios.
The program emphasizes international competitiveness and practical experience, preparing students to become agile and strategic leaders in the rapidly evolving global business environment.
2. Curriculum and Skills
The BBA curriculum is designed to develop practical business skills and AI competency:
- AI-Enhanced Decision Making: Apply data analytics and digital strategies to business decisions
- Core Business Knowledge: Management, marketing, international trade, and economics
- Practical Case Studies: Analyze domestic and international business cases and participate in AI-driven projects
- Skill Development: Gain additional qualifications through short courses such as Microsoft Office Specialist (MOS)
Through hands-on projects and real-world business scenarios, students cultivate creative problem-solving skills and strategic thinking.
3. Career Opportunities
BBA graduates are prepared for a wide range of careers in business and management:
- Corporate management and consulting
- Public sector administration and management
- Business startups and entrepreneurship
- Corporate finance and international trade
- Marketing, human resources, and operations management
BBA graduates are not just managers—they are AI-driven leaders capable of innovating business and shaping the digital future.
Faculty of Business Management
Introduction to Business Administration (BBA):
We emphasize managerial discipline and teach students how to compete effectively in the global business environment. Students are instructed to handle dynamic business decision-making problems in an era of globalization and information revolution. The BBA curriculum additionally emphasizes business communication and management skills, global marketing, and trade and economics to develop a competitive edge for graduates in the selected area of their global market.
Delving into many domestic and foreign case analyses furthermore helps students to deepen their understanding of business practice. Students after getting a degree in Business Administration can apply for different types of jobs with respect to their main subjects and can excel in market with high potential. There will also be opportunities to study a variety of short courses such as Microsoft office Specialist and gain additional qualifications.
Careers (BBA):
- Management of corporation
- Administration of public organization
- New business startup
- Business consulting
- Corporate finance specialist
- International business and trade specialist
- Marketing specialist
- Human resource management specialist
- Operation and quality management specialist
- Marketing analysis and business planning specialist
Curriculum
1st Semester
| Course Codes | Course Title | Domain | Credit Hours |
|---|---|---|---|
| GE101 | Application of ICT | GE | 3(2-1) |
| GE102 | Quantitative Reasoning 1 | GE | 3(3-0) |
| GE103 | Functional English | GE | 3(3-0) |
| GE104 | Social Science (e.g., Economics & Society) | GE | 2(2-0) |
| GE105 | Art & Humanities (e.g., History of Philosophical Thoughts) | GE | 2(2-0) |
| BUS201 | Introduction to Management | MD | 3(3-0) |
| Total Credit Hours | 18(16-0) | ||
2nd Semester
| Course Codes | Course Title | Domain | Credit Hours |
|---|---|---|---|
| GE109 | Ideology and Constitution of Pakistan | GE | 2(2-0) |
| GE107 | Quantitative Reasoning 2 | GE | 3(3-0) |
| GE108 | Expository Writing | GE | 3(3-0) |
| BUS101 | Principles of Accounting | MD | 3(3-0) |
| BUS203 | Principles of Marketing | MD | 3(3-0) |
| BUS304 | Programming for Business Data Analytics | MD | 3(2-1) |
| LDP101 | PGI Leadership Development Program 1 | LDP | 1(0-1) |
| Total Credit Hours | 16(15-3) | ||
3rd Semester
| Course Codes | Course Title | Domain | Credit Hours |
|---|---|---|---|
| GE118 | Entrepreneurship | GE | 2(2-0) |
| BUS204 | Introduction to Microeconomics | MD | 3(3-0) |
| BUS301 | Financial Accounting | MD | 3(3-0) |
| BUS205 | Principles of Financial Management | MD | 3(3-0) |
| BUS202 | Organizational Behavior | MD | 3(3-0) |
| BUS303 | Business Communication | MD | 3(3-0) |
| LDP102 | PGI Leadership Development 2 | LDP | 1(0-1) |
| Total Credit Hours | 18(18-0) | ||
4th Semester
| Course Codes | Course Title | Domain | Credit Hours |
|---|---|---|---|
| GE110 | Natural Sciences | GE | 3(2-3) |
| GE106 | Islamic Studies/Ethics | GE | 2(2-0) |
| BUS206 | Introduction to Macroeconomics | MD | 3(3-0) |
| BUS302 | Investment Theories & Practices, or Advanced Corporate Finance | MD | 3(3-0) |
| BUS312 KMS601 ENT201 | Advanced Programming for Business Analytics or its equivalent OR Korean Economy and Management Studies Specialization OR Small Business Management or equivalent | CC | 3(3-0) |
| IC104 | Leadership Theories & Practices, or equivalent other (IC4) | MS | 3(3-0) |
| LDP103 | PGI Leadership Development 3 | LDP | 1(0-1) |
| Total Credit Hours | 18(17-3) | ||
5th Semester
| Course Codes | Course Title | Domain | Credit Hours |
|---|---|---|---|
| BUS208 | International Management (including Trade & Economics | CC | 3(3-0) |
| BUS309 | Advanced Issues of Marketing (or Marketing Management in Digital Era) | MD | 3(3-0) |
| BUS207 | Operations Management | CC | 3(3-0) |
| BUS302 | Research Methods & Statistical Reasoning | DE | 3(3-0) |
| MDA351 KMS602 ENT310 | Business Data Analysis or its equivalent OR Korean Language and Culture, or equivalent OR New Venture Creation: Strategy and Implementation or equivalent | MS | 3(3-0) |
| IC101 | Global Competition & Cooperation, equivalent other (IC1) | ES | 3(3-0) |
| LDP104 | PGI Leadership Development 4 | LDP | 1(0-3) |
| Total Credit Hours | 19(19-0) | ||
6th Semester
| Course Codes | Course Title | Domain | Credit Hours |
|---|---|---|---|
| BUS307 | Cost & Management Accounting | MD | 3(3-0) |
| BUS308 | Supply Chain Management (or Quality Management or Management Science) | CC | 3(3-0) |
| BUS305 | Management of Organization & Human Resources | DC | 3(3-0) |
| BUS302 | Research Methods & Statistical Reasoning | DE | 3(3-0) |
| MDA352 KMS603 | Business Application using Machine Learning or equivalent OR Korean Public Administration, or equivalent. | DE | 3(3-0) |
| MDA353 KMS604 ENT320 | Data & Dashboards or equivalent OR Basic Korean OR AI-Powered Management of Small Business or equivalent | CC | 3(3-0) |
| LDP105 | PGI Leadership Development 5 | LDP | 1(0-3) |
| Total Credit Hours | 16(15-0) | ||
7th Semester
| Course Codes | Course Title | Domain | Credit Hours |
|---|---|---|---|
| GE113 | Civics & Community Engagement | GE | 2(2-0) |
| BUS310 | Organization Theory & Design, or Organization Change & Develop | CC | 3(3-0) |
| MDA354 KMS605 ENT401 | Deep Learning for Business or equivalent OR Intermediate Korean OR MIS & ERP Strategy and Implementation for Small Business or equivalent | DE | 3(3-0) |
| IC103 | Legal Aspect of Business, or Business Ethics, CSR & ESG, or equivalent | DC | 3(3-0) |
| FYP313 | Internship and Practical Training | DC | 3(0-9) |
| LDP106 | PGI Leadership Development 6 | LDP | 1(0-3) |
| Total Credit Hours | 15(12-9) | ||
8th Semester
| Course Codes | Course Title | Domain | Credit Hours |
|---|---|---|---|
| BUS209 | Strategic Management (Business Policy) | CC | 3(3-0) |
| MDA355 KMS606 ENT440 | Database for Business or equivalent OR Advanced Korean OR Tech Innovation and Disruption of Business or equivalent | DE | 3(3-0) |
| IC102 | Technology & Management, Quality Management, or equivalent | DE | 3(3-0) |
| FYP314 | Final Year Project | DC | 3(0-9) |
| Total Credit Hours | 132(123-27) | ||
Tuition Fees Of BBA (Business Administration)
| Program | Fall 2025 | Spring 2026 2nd Semester | Total / Annum ( pkr ) |
|---|---|---|---|
| Tuition Fee (Up To 16 Credits *) | 136,000 | 136,000 | 272,000 |
| Admission Fee | 20,000 | - | 20,000 |
| Security Fee | 10,000 | - | 10,000 |
| Library Fee | 10,000 | 10,000 | 20,000 |
| Student Activities Fee | 5,000 | 5,000 | 10,000 |
| TOTAL | 181,000 | 151,000 | 332,000 |
*Per Credit Rs. 8,500
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